Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
Below are several links to help you sort through the chatter and find the truth:
- The Greenwashing Blog (www.thegreenwashingblog.com): A blog dedicated to identifying greenwashing deceptions.
- The Unsuitablog (www.unsuitablog.com): A Web site dedicated to exposing greenwashing and other environmental hypocrisy.
- http://www.StopGreenwash.org launched by Greenpeace in 2008.
- Source Watch profiles the activities of front groups, PR spinners, industry-friendly experts, industry-funded organizations, and think tanks trying to manipulate public opinion on behalf of corporations or government.
- Terra Choice is an environmental marketing firm that researches false or misleading environmental claims.
