Our guiding principles at Moontown are to:
- Remain relevant by continuously recognizing and relentlessly pursuing new opportunities to serve our mission and engage in a process of continuous innovation, adaptation, and learning.
- Commit to always acting boldly without limitation by resources, all while maintaining a heightened sense of accountability to the constituencies we serve and for the outcomes we pursue.
- Encourage ecopreneurs to expand and explore their horizons by fostering an appreciation of education, the environment, cultural diversity and entrepreneurism.
- Provide an integrated training curriculum based on national standards that will provide the motivation, instruction, and resources necessary to engage and enhance participant education.
- Foster a dynamic, innovative learning environment that turns students into adventurers and facilitates collaboration between students, entrepreneurs, scientists, and teachers as they investigate important environmental and business issues.
- Develop lasting relationships between students and their mentors that will provide students with the guidance and inspiration they need to set their own goals and achieve their own dreams.
- Introduce youth to the wonders of outdoor adventure and wilderness travel and inspire them to experience the increased knowledge, self-confidence, and physical fitness that are achieved through experiential exploration.
- Draw connections between individual choices and the effects actions have on the world and facilitate projects that help ecopreneurs make a difference on a local and global level.

